Network Housing Group is the non-asset holding parent of six social housing registered providers in London and the home counties. The Group asked us to take charge of its corporate annual review.
We developed a theme that revolved around Network’s ‘purple cube’ logo and would heavily feature photographs of the Group’s staff and residents. To help achieve the look we wanted we made a selection of purple Perspex cubes to act as visual props.
We arranged a series of photography sessions with a diverse selection of residents of all ages and backgrounds, as well as setting up a studio at Network’s office to get pictures of staff.
To make sure that the writing in the annual review set the right tone, we spent several weeks interviewing senior executives across the Group. This fact finding mission helped to draw out valuable statistics and anecdotal information to bring the copy to life, resulting in an engaging and informative publication.