International Retail Group (IRG) is a new retail property business, delivering high quality projects, services and brand solutions throughout Asia, Europe, Middle East and Far East. IRG asked Campbell Marsh to create a professional visual identity for a new global retail property marketing operation.Launch website »
International Retail Group appointed us to design an eye-catching visual identity for it ahead of a major European retail conference that it was attending in France.
We developed a simple but striking look for the company, featuring a contemporary logo type and a bold red background colour.
This style was applied to business cards for the company’s executives as well as to a stationery suite including letterheads and compliment slips.
We boosted the company’s profile by developing a new website, reflecting its new visual look and ambitions to grow in a competitive market place.