Pacific Plaza is an Asian and oriental food court and supermarket outlet concept. The management team wanted to attract more local customers and strengthen the outlet’s identity to help secure a new supermarket anchor tenant for Pacific Plaza.
Pacific Plaza asked for our help to promote its food court and attract a new supermarket tenant in the competitive north west London market place.
To help it stand out from the crowd we set about creating campaign ideas that would attract customers to its premises in Wembley. The starting point was a lively identity featuring cartoon graphics and bright, attractive colours.
We produced advertising, posters, flyers and special offer menu leaflets that were used in on-street promotion and inserted in local newspapers. To help raise awareness further, we also designed artwork for use at bus stops and on local buses, as well as looking into options for hiring or buying an authentic ‘Tuk Tuk’ to draw attention and custom to Pacific Plaza in the local area.