PBG Capital Partners is a start-up investment fund management business. Its prime objective is to provide increasing total returns and shareholder value over the longer term. The business owners wanted to create a new look business. All we had was a name, ‘PBG Capital Partners’, so the challenge was to devise a new brand from the ground up.
Campbell Marsh worked alongside the PBG management team to harness a visual perception of strength and stability. The fund management market is highly competitive and our market research suggested that all other things being equal, customers would prefer to invest with a fund that was stable and had a dynamic management team.
The chosen design solution was then applied to fund literature including business stationery, pitch books and reports. The result has led to the creation of a fresh new look that projects the founding partners objective; strength, stability and trust.