BOSS, the British Oil Security Syndicate – branding, marketing and PR
Warwick-based BOSS, the British Oil Security Syndicate, is the leading trade body that campaigns to reduce crime on Britain’s forecourts. BOSS operates Payment Watch, the most successful debt recovery service for forecourt retailers.
Campbell Marsh is retained as the branding, marketing and PR team for BOSS. We’re responsible for developing strategy and branding to support the activities of the organisations.
We devised the market-leading Payment Watch brand that helps forecourt retailers to recover more than £15 million every year.
Our team worked alongside BOSS and advised on all aspects of communications, business development and marketing. We produce regular research papers and publish details as part of an integrated strategy that has positioned BOSS as the leader in its field.
In addition to designing and producing marketing collateral we recently implemented a new web design that has integrated BOSS’ online engagement and business strategy.
Press initiatives have involved regular coverage in the trade press and national and regional broadcast media. We also created the BOSS Forecourt Crime Index which is now considered a key measure of criminal activity in the sector.
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