Etiquette Ale – event marketing
It’s all very well organising an event but to leverage real value organisers need to offer a little bit more. Whether it’s the appearance of a personality who can pull in visitors or the offer of opportunities to satisfy your target audience’s expectations, creativity is instrumental in building a solid foundation for a memorable and rewarding event.
When faced with the desire to launch a special ale for a property networking event, our creative design team drew on the art deco concepts of the networking group’s brand identity. Campbell Marsh then applied it to create a sub-brand identity to emphasise the core values, traditions and etiquette expected when attending.
The result… Etiquette Ale. For the seasoned Companion.