Marketing for Housing Associations
Housing Associations operate in a very competitive market. They compete for funding and development opportunities. But their success can be built on the power of a strong brand and clear marketing.
Established landlords know that the present affordable housing market may not be sustainable in the long-term. And they face growing pressure for funding and increased competition from house builders and developers.
A changing market
Social landlords who are looking to strengthen their offer in the housing environment should consider their options. Carefully planned marketing programmes can build stronger relationships with their residents, established partners and local and central government agencies.
However, in social housing, the term ‘Marketing’ is frequently an abused. It can often be taken to mean brochure production and web site design. Sometimes little thought is given to supporting rationales.
An experienced marketing team
Our team brings considerable experience of helping social landlords communicate with their stakeholders and influencers. We have successfully created robust marketing programmes and strategies in the not-for-profit housing environment.
Campbell Marsh offers branding and social marketing services for social housing providers. Working alongside our clients, we have put in place effective marketing strategies that deliver news and information for stakeholders (present and future) at any stage in the marketing life cycle:
Marketing Life Cycle
- Market research to analyse the competitive environment and stakeholder perceptions
- Establishing a differentiation strategy for a sustainable brand
- Marketing tactics looking for synergies and/or potential partners
- Communication tactics that create awareness, understanding and engagement with residents
- Reporting on achievements and successes
Clearly thought-out branding and marketing tactics can demonstrate how social landlords deliver their services more effectively and efficiently than competitors, and in a way that enhances the well-being of their residents, their organisation, and the communities they serve.
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- Brand positioning for housing associations
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