The success of our magazine publishing has been helped by understanding that well-crafted news and feature stories are instrumental in boosting stakeholder engagement. Deliver dull and uninteresting content and it’s a sure fire way to switch readers off.
If you can create engaging content that grabs the interest of your target audience, you can start to gain respect and be seen as an organisation worth engaging with.
But content needs to be harnessed with contemporary design that makes it easier to lead the reader through a mass of information.
This is precisely the model we’ve adopted. And in the case of SpecFinish for FIS and AccessPoint for the Scaffolding Association, we’ve had very positive responses. Professionally produced news and information sends a powerful message into the market place, and the content can be repurposed and integrated with your overall communications strategy.
We’ve been able to transform their respective profiles and position them as trade associations to be listened to. There is still a place for well-designed and well-written content. Done well, it can have an impact on reputation.