Work Membership acquisition
The Scaffolding Association is an independent, not-for-profit trade association that campaigns to raise standards of safety, improve skills and the quality of work in the access and scaffolding sector.
Campbell Marsh devised a creative marketing plan that helped with membership acquisition. The campaign included creating a new magazine for the access and scaffolding sector and a direct marketing plan that targeted key influencers within the construction industry. The Association increased membership from 180 to 400 and it’s become a more influential body in the sector.
In addition, our team regularly prepared positioning papers for lobbying, articles for trade publications and researched, wrote and edited the award-winning AccessPoint magazine.
AccessPoint has become a very impressive magazine